STRATEGY FIRST B2B AI VISIBILITY
AI search is reshaping how B2B buyers find, vet, and select vendors. The AI Visibility Signals podcast gives B2B marketing leaders the strategic clarity and practitioner depth to act: what AI visibility means for pipeline, how consistent messaging makes or breaks it, how to bring your leadership team along, and what to do first.
Your buyers are using AI to build, vet, and refine their shortlists before they ever contact a vendor. If your brand isn’t showing up accurately and consistently in those answers, you’re losing deals you don’t even know exist.
AI Visibility Signals is the podcast for B2B marketing leaders who are done with tactics and need business outcomes. Hosted by GTM strategist Rebecca Lynne Thorburn and B2B AEO/GEO expert Tommy Landry, each episode connects AI search visibility directly to pipeline, revenue, and competitive position — starting with the foundation every technical fix depends on: a consistent, clear brand story across every channel your buyers and their AI agents encounter. Each episode also addresses how AI shapes what your revenue team believes about your own pipeline — and gives you the language to bring your CEO, CFO, and cross-functional team along, because AI visibility is an organizational challenge, not just a marketing one.
Strategy and execution. Both lenses. Every episode.
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HOSTS
Tommy Landry
Tommy is the founder of Return On Now and an expert in AI-driven discoverability, SEO, AEO, GEO, and AI workflow governance. With 30 years of experience in digital marketing and business strategy, he helps brands strengthen visibility across search and AI platforms while building the structured content, trust signals, and governance needed to support lasting representation.
He is a published author on AI-driven discoverability, holds an MBA in Marketing and Information Management, and has worked with companies across B2B, SaaS, cybersecurity, legal, and other competitive sectors.
ReturnOnNow.com
Rebecca Lynne Thorburn
Rebecca is the founder of Rebecca Lynne Thorburn Consulting and a B2B GTM strategist specializing in AI visibility, messaging, and go-to-market strategy. With 30+ years of experience, she helps marketing leaders build the consistent, buyer-centric story that both humans and AI systems can find, understand, and accurately represent.
She is the author of the 2026 State of B2B AI Visibility report, holds an MBA in Entrepreneurship and Strategy, and has worked with companies across tech hardware, cloud, SaaS, manufacturing, cybersecurity, and professional services. Conductor named her among its 15 AEO Experts to Follow in 2026.